We stepped out and initiated our new collaboration to make a difference to people and places,
with extraordinary experiences and bespoke safaris.
Tina of NIPDB and Michelle of BeyondAfrica.co attending WTM 2024
Showcasing a country at the World Travel Market in London is crucial for promoting tourism, attracting international visitors, fostering economic growth, and creating opportunities for cultural exchange. The event provides a global platform to highlight a country’s unique attractions, infrastructure and hospitality industry to a diverse audience of travel professionals and potential tourists.
We were the only Namibians at the WTM, accompanied by the London attache of the NIPDB. Well worth the visit and exposure.
1. *Global Visibility:* Feature prominently on the global stage, potentially leading to increased visibility and awareness among travel industry professionals and potential tourists.
2. *Networking Opportunities:* The event provides a platform for networking with travel professionals, other countries, and industry stakeholders. Collaborations and partnerships can develop from these meetings.
3. *Promotion and Marketing:* Countries at WTM can showcase their tourism offerings, cultural heritage, and attractions. This develops into a chance to market and promote these aspects to a diverse and influential audience.
4. *Business Development:* Travel markets are hubs for business negotiations and deals. This provides a scope of opportunities for attracting investment, establishing partnerships, and expanding tourism-related businesses.
5. *Information Exchange:* WTM facilitates the exchange of information on travel trends, innovations, and best practices. A country attending may gain insights into industry developments that could enhance its tourism strategy.
6. *Competitive Advantage:* Countries actively engage and promote themselves, giving these countries an edge in terms of competitiveness in the global tourism market.
